Economic Impact

The Children’s Museum of Green Bay is not just a place for discovery and play—it’s a powerful economic and community asset. According to the CBEA of the Donald J. Schneider School of Business & Economics, The Children's Museum of Green Bay currently generates a total economic impact of $1.1 million annually, amounting to $13.2 million since 2012. With our upcoming move to a new facility, this impact is expected to grow to $1.5 million per year, reaching a total of $2.6 million annually.

Our museum serves as a vibrant hub for learning and community engagement. It draws visitors from far beyond Green Bay, significantly boosting local businesses and attracting new ones. Globally, children’s museums attract over 52 million visitors annually. This influx not only supports the museum but also benefits nearby retail and restaurant businesses by increasing foot traffic and economic activity. 

For example, the Children’s Museum of Eau Claire saw a remarkable increase in visitors, with 116,500 attendees in their first year—a rise of 56,000 visitors. Their memberships surged to 4,223, an increase of 2,391.

Supporting Our Growth Means Supporting Green Bay

As we prepare for our new facility, the economic benefits for our community will only expand. By investing in The Children’s Museum of Green Bay, you’re not only helping us inspire the next generation of learners, but you’re also contributing to the vibrancy and prosperity of the region. Together, we can continue to be a catalyst for both educational and economic growth.

Key Statistics

• 575,000+ visitors since our opening in June 2012
• 19,000+ visitors through our Children of Promise program, ensuring access for all families
• 17,500+ children engaged in educational programming through our school outreach
• 48,000+ students from over 87 schools and 17 counties participated in field trips
• 10+ years of Sensory Friendly Nights, providing a free, welcoming evening for children and families with different abilities
• 4,000+ participants in our EAT Event, which offers free admission and meals while focusing on literacy, STEM, and exercise



The Children’s Museum of Green Bay is a cornerstone of our community’s vitality and growth. By supporting our expansion, you help us enhance our educational impact and further contribute to the local economy. Together, we can build a future where every child can explore, learn, and dream.